Job Title:                              Event Marketing Specialist

Department/Team:          Marketing

Location:                               Markham, Ontario

Type of job:                         Full-time, Permanent, In-Person

Start Date:                           May 2025

 

We offer a fast-paced, dynamic, and creative environment where your opinions and ideas can make a difference. People who thrive here are all incredibly smart and self-starters who enjoy working in a positive, energetic and ever-changing environment. Quanser thrives on amazing internal and external relationships, so if you are looking for a company where you will enjoy hanging out with your colleagues... this opportunity is for you.

 

We provide a corporate environment that emphasizes and supports individual growth, offering resources and development opportunities to ensure your long-term success. Our leaders care deeply about your career goals and will try to help you meet your professional aspirations. If all of this sounds like something you will enjoy, we look forward to hearing from you. 

We are seeking a detail-oriented and highly organized Event Marketing Specialist who is a proven leader in experiential marketing to join our expanding Marketing department. We are looking for someone passionate about promoting our high-value B2B educational solutions for engineering education and research, focusing on universities worldwide. The successful candidate will combine expertise in event management to design and execute memorable, immersive experiences that resonate with our audience and align with our customer journey.

The ideal candidate must possess exceptional communication skills to effectively engage with internal teams and external vendors and partners. This candidate will be a key driver in delivering successful events and creating impactful experiences that align with Quanser’s mission, brand and business objectives. The Event Marketing Specialist will report directly to the Director of Marketing and will work collaboratively as part of the marketing team to ensure event strategies align with overall marketing objectives and will have a direct impact on shaping our brand’s experiential presence at key industry and academic events.

Quanser participates in 15 to 20 industry and academic tradeshows and conferences globally each year, in addition to hosting on-campus workshops and events. As part of this role, the successful candidate will take a leadership position in managing these events, sometimes in parallel, to ensure that everything runs smoothly and effectively. Ultimately this role will craft experiences that represent Quanser’s brand and expertise while engaging and inspiring our target audience through memorable, hands-on experiences.

Responsibilities for this role include, but are not limited to:

 

Tradeshow and Conference Management:

·        Manage the execution of 15 - 20 global tradeshows, conferences, workshops and academic outreach events each year.

·        Own the management of the marketing events calendar and budget, making recommendations to optimize both event experiences and budget allocation, while ensuring alignment with strategic marketing goals and organizational priorities.

·        Ensure that the appropriate technical demos are identified, thoroughly tested, packed, and shipped to events on time, maintaining the highest quality standards to support the success of each event.

·        Own the internal marketing demo area, which is used for training, customer visits etc. ensuring that equipment is always consistently up and running and ready for guests.

·        Ensure all logistical elements, booth setup, promotional materials, staff registration, catering, transportation, and technology requirements are arranged in a timely manner.

·        Lead a pre-conference meeting for each event to review all necessary event related details with team members attending and key stakeholders.

Logistics and Shipment Coordination:

·        Work closely with the logistics team to proactively organize and manage event-related shipments.

·        Ensure all documentation is completed accurately and shipments are packed and delivered on time.

·        Troubleshoot any logistical issues that arise before, during, or after the event.

Marketing and Demand Generation:

·        Serve as the demand generation marketing lead for tradeshows and conferences.

·        Develop and execute strategies to increase lead generation and improve the lead capture process.

·        Track and analyze event performance and calculate the ROI to measure success and identify areas for improvement.

Post-Event Evaluation:

·        Lead post-conference meeting for each event to collect insights and recommendations for improving future events.

·        Analyze feedback from attendees and stakeholders and implement process improvements as required. 

Additional duties as required including but not limited to:

·        General marketing support

·        Internal corporate events support

·        Corporate Social Committee member

 

 

·        A post-secondary education from a recognized institution in Marketing, Communications, Business, Hospitality Management, Event Management, or a related field.

·        Additional certifications in project management, experiential marketing, or event planning would be a plus (e.g., CMP (Certified Meeting Professional), CMM (Certified Meeting Manager), or similar credentials).

·        5+ years of experience in global event planning, coordination, and management, preferably within a B2B, technical or educational sector.

Competencies & Attributes 

·        Proven track record in managing multiple events simultaneously, from planning through execution.

·        Detail-oriented with excellent organizational skills, strong project management skills, with the ability to handle tight deadlines and high-pressure situations.

·        Strong understanding of experiential marketing and its integration into event strategies.

·        Excellent communication skills and strong command of the English language written and verbal for liaising with internal teams, external partners, and vendors.

·        Knowledge or experience in technical or engineering fields would be considered beneficial, especially if the role involves managing complex product demonstrations or events for technical audiences.

·        Solid experience in budget management and cost optimization.

·        Experience with event technology, registration systems, and virtual/hybrid event platforms.

·        Ability to identify, test, pack, and ship technical demos for events, ensuring they meet quality standards.

·        Works well collaboratively, and has the ability to cooperate with team members and other departments in order to complete tasks (i.e. Sales, Logistics, Engineering, Accounting, etc.) 

·        Proactive approach to problem-solving, adaptability and ability to thrive in a fast-paced environment.

·        Strong Microsoft Office Suite skills (Microsoft Word, Excel, PowerPoint, Outlook etc.) 

·        Strong presentation skills (online and in-person).

·        Possess a valid Canadian passport with the ability to travel approximately 10% of the time internationally to oversee event execution, support on-site activities, and engage with stakeholders at industry and academic events.

·        Possess a valid Ontario Driver's License with access to a vehicle would be considered an asset.

Quanser has a team-oriented and technologically passionate culture, offering competitive salaries commensurate with experience level and a full group benefits package including Health, Dental and Vision coverage. Quanser is committed to a healthy work-life balance, offering flexible hours and a wellness program.

For over 35 years Quanser has been supplying the world’s universities with innovative technology to teach and research the most exciting and important fields in modern engineering — robotics, mechatronics, control, autonomous intelligent systems, and more. 

 

Our extremely high-value solutions can be found in thousands of research and teaching labs. These labs fundamentally transform the way universities prepare the engineering leaders of tomorrow and build their global reputations. Driverless cars, high-performance drones, and biomedical wonders are the kinds of applications our users are immersed in. 

 

Through continued commitment to brilliant innovation, and non-compromising relationships with our customers, we have built an unparalleled reputation for technology, academic, and thought leadership.

Quanser Consulting Inc. is an equal opportunity employer, committed to fostering a diverse and inclusive workforce that is representative of the communities we serve, as well as providing an accessible workplace. We provide employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

 

At Quanser we value the unique skills and experiences everyone brings to the company. We strive to provide a supportive and inclusive work environment, and we encourage all qualified candidates to apply, regardless of race, colour, religion, sex (including gender identity and/or expression), national origin, sexual orientation, civil union or relationship status, disability, age, parental status, military service, or other status protected under federal law.

 

If contacted for an employment opportunity, please advise Human Resources of your preferred pronouns, if you require accommodation, or if you have any other considerations that we might be able to accommodate to ensure you have a positive interview experience.